Product Data Schema

The product data schema below lists all available fields in a product record. Note that actual product records (actually, most of them) may not have every field present.

Field NameExample Value (in JSON)Description
asins"asins": [ "B0009XCFRE" ]A list of ASINs (Amazon identifiers) used for this product.
brand"brand": "Worthington"The brand name of this product.
categories"categories": [ "Home Improvement", "Heating, Cooling, & Air Quality", "Heaters", "Propane Heaters" ]A list of category keywords used for this product across multiple sources.
colors"colors": [ "White", "Black" ]A list of colors available for this product.
count"count": 1The number of units included in the product packaging.
dateAdded"dateAdded": "2017-01-08T19:12:13Z"The date this product was first added to the product database.
dateUpdated"dateUpdated": "2017-01-08T19:12:13Z"The most recent date this product was updated or seen by our system.
descriptions"descriptions": [ { "dateSeen": [ "2017-01-08T19:12:13Z" ] "sourceURLs": [ "https://www.domain.com/p/123" ], "value": "Now you can enjoy cooking your favorite food." }, { "sourceURLs": [ "http://www.website.com/4567" ], "value": "The Worthington Pro Grade 20 lb. Empty Propane Tank goes with your gas barbecue grill (sold separately) and accommodates 4.7 gallons of gas." } ]A list of descriptions for this product from various sources. Each description contains:

dateSeen: A list of dates when this description has been seen selling this product.
sourceURLs: A list of source URLs where this specific description was seen.
* value: A unique description for this product.
dimension"dimension": "23 in x 43.7 in x 30 in"The length, width, and height of this product. Units included.
ean"ean": [ "0014045125963", "0014045125965" ]The EAN codes for this product. There may be more than one EAN in the list when a product has multiple variations,
each using a different EAN.
Learn more about EANs.
features"features": [ { "key": "Count", "value": [ "1" ] }, { "key": "Dimensions", "value": [ "12.5 x 12.5 x 18.5 in" ] } ]A list of features associated with this product. The feature list can be collected from specific feature sections available on product listings for the product. It can also serve as a catch-all field for miscellaneous characteristics of this product that don't make sense to include as top-level fields.

Each feature contains:
key: A label for this feature.
value: A list of possible values for this feature.
flavors"flavors": [ "Fruit Punch", "Berry", "Grape" ]A list of flavors available for this product.
imageURLs"imageURLs": [ "https://i5.images.com/asr.jpeg" ]A list of image URLs for this product.
isbn"isbn": "3882215542"The ISBN code for this product. Learn more about ISBNs.
keys"keys": [ "014045125963", "0014045125963", "worthington/299581" ]A list of internal Datafiniti identifiers for this product. The keys field is used to merge raw data from individual sources into the master Datafiniti record. Learn more about how this works.
manufacturer"manufacturer": "Worthington"The manufacturer of this product.
manufacturerNumber"manufacturerNumber": "299581"The manufacturer or model number of this product.
merchants"merchants": [ { "address": "2801 S Ih 35", "availability": "...", "city": "Austin", "country": "US", "dateSeen": [ "2017-01-08T19:12:13Z" ], "isPrivateSeller": "false" "name": "Zappysales", "phone": "5127131234", "postalCode": "78701", "province": "TX" }, { "dateSeen": [ "2017-01-08T19:12:13Z" ], "name": "Next Day Mro, Llc" } ]A list of merchants selling this product. These are typically third-party merchants found on e-commerce websites.

Merchant objects can contain:
address: The merchant's physical address.
availability: A description of the product's availability with this merchant.
city: The merchant's city.
dateSeen: A list of dates when this merchant has been seen selling this product.
isPrivateSeller: True if the merchant is an individual. False if it's a company.
name: The merchant's name.
phone: The merchant's phone number.
postalCode: The merchant's postal or zip code.
* province: The merchant's province or state.
name"name": "Worthington 20-lb Tank"The product's name.
prices"prices": [ { "amountMin": 59.96, "amountMax": 59.96, "availability": "...", "color": "...", "condition": "New", "count": "...", "currency": "USD", "dateAdded": "2017-01-08T19:12:13Z", "dateSeen": [ "2016-06-10T00:00:00Z" ], "flavor": "...", "isSale": "false", "isSold": "false", "merchant": "domain.com", "offer": "22% off", "returnPolicy": "90-Day", "shipping": "FREE shipping", "size": "...", "sourceURLs": [ "https://www.domain.com/p/123", "warranty": "..." ] }, { "amountMin": 62.06, "amountMax": 72.06, "condition": "new", "currency": "USD", "dateAdded": "2017-01-08T19:12:13Z", "dateSeen": [ "2016-10-28T00:00:00Z" ], "merchant": "MRO - website.com", "sourceURLs": [ "http://www.website.com/4567" ] } ]A list of prices for this product.

Price objects may contain:
amountMin: The minimum price value listed.
amountMax: The maximum price value listed. This is typically the same as amountMin, except in cases where a price range is listed.
availability: The product's availability at this price.
color: The color associated with this price.
condition: The condition of the product when being sold at this price.
currency: The currency listed for amountMin and amountMax.
dateAdded: The date this price was first added to the prices list.
dateSeen: A list of dates when this price was seen.
flavor: The flavor associated with this price.
isSale: A true/false for whether or not this price is a sale/discounted price.
isSold: A true/flase for whether or not the product has been sold at this price (typically reserved for vehicle listings).
merchant: The merchant and/or website selling at this price.
offer: Any special offer associated with this price.
returnPolicy: The return policy associated with this price.
shipping: The shipping terms associated with this price.
sourceURLs: A list of URLs where this price was seen.
* warranty: The warranty associated with this price.
quantities"quantities": [ { "dateSeen": [ "2013-06-02T16:00:00Z", "2014-05-01T14:00:00Z" ], "sourceURLs": [ "http://www.website.com/4567" ], "value": 20 } ]A list of available quantities for this product. Quantities indicate how many units of the product are available from a specific source at a given time.

Quantity objects may contain:
dateSeen: A list of dates when this quantity was seen.
sourceURLs: A list of URLs where this quantity was seen.
* value: The actual quantity value.
reviews"reviews": [ { "date": "2015-06-16T00:00:00Z", "dateAdded": "2017-01-08T19:12:13Z", "dateSeen": [ "2016-05-15T00:00:00Z" ], "didPurchase": true, "doRecommend": true, "id": "1234" "numHelpful": 4, "rating": 4, "sourceURLs": [ "http://www.website.com/4567" ], "text": "Nice tank at a below average cost for propane tanks.", "title": "Solid Propane Tank", "userCity": "...", "username": "Cole33", "userProvince": "..." }, { "date": "2015-01-06T00:00:00Z", "dateAdded": "2017-01-08T19:12:13Z", "dateSeen": [ "2016-05-15T00:00:00Z" ], "rating": 5, "sourceURLs": [ "https://www.domain.com/p/123" ], "text": "Holds propane and does not leak. Completed the given gift.", "title": "tanked", "username": "joel01" } ]A list of reviews for this product.

Review objects may contain:
date: The date the review was posted.
dateAdded: The date the review was added to Datafiniti.
dateSeen: A list of dates when the review was seen by Datafiniti.
didPurchase: A true/false for whether or not the reviewer did purchase the product.
doRecommend: A true/false for whether or not the reviewer recommends the product.
id: The website ID associated with this review.
numHelpful: The number of people that found this review helpful.
rating: A 1 to 5 start value for the review.
sourceURLs: A list of URLs where this review was seen.
text: The full (or available) text of the review.
title: The review's title.
userCity: The reviewer's city.
username: The reviewer's username.
userProvince: The reviewer's province or state.
sizes"sizes": [ "Large", "Medium", "Small" ]A list of sizes available for this product.
skus"skus": [ { "sourceURLs": [ "http://www.web.com/p/123" ], "value": "1234XK6" } ]A list of SKUs for this product. SKUs are typically specific to individual retailers or websites.

SKU objects may contain:
sourceURLs: A list of URLs where this SKU was seen.
value: The actual SKU.
sourceURLs"sourceURLs": [ "https://www.domain.com/p/123", "http://www.website.com/4567" ]A list of URLs used to generate data for this product.
upc"upc": [ "014045125963", "014045125961" ]The UPC code for this product.
There may be more than one UPC in the list when a product has multiple variations,
each using a different UPC. Learn more about UPCs.
vin"vin": "1FTMF1ET8EFB00361"The VIN code for this product. This is specific to car listings. Learn more about VINs.
websiteIDs"websiteIDs": [ "domain.com-123", "website.com-4567" ]A list of website IDs for this product. Website IDs are tied to a specific online retailer. They are the unique identifier used by website. They are used by Datafiniti when other unique identifiers are not available for a product.
weight"weight": "20 lbs"The weight of the product. Units included.